UNCOMMON TEAL
Reach
Your
Potential
Uncommon Teal will help get you un-stuck and moving forward with content, social and digital strategy as well as coaching to help reach your ideal audience and build your brand.
What's Uncommon Teal?
Uncommon Teal is a marketing consulting and coaching business run by Shayla Thiel-Stern — that's me. Here's my deal:
* I'm a Minneapolis-based digital marketing pro with special expertise in content and social media. I work with agency, media, corporate and nonprofit marketing teams across a variety of industries.
* I love to help clients engage with their target audiences in a way that is authentic to them and works with the budget and resources that they have. I'm especially helpful with content strategy and development.
*I also offer expertise in building thought leadership through social media and other digital channels. I'll coach you or your executives in one-on-one or group sessions, and I'll also help you create and edit content (including newsletters, videos, podcasts, social content or blogs).
* I am a teaching professor at the University of Minnesota where I teach courses in strategic communications.
* I publish a newsletter filled with great advice on marketing, careers and life: 😎 Subscribe for free here.
* I've written articles for a range of publications, including The Washington Post and Chicago Tribune. I also published two books about adolescents, gender and social media (available here and here).
* I enjoy speaking about my experiences, advice and research. Get in touch if you're looking for someone to give a talk that is authentic, funny and filled with takeaways for your audience.
Speaking
*SXSW Interactive
*Aging Society of America
*International Communication Association
*MIMA
*Popular Culture Association
*National Communication Association
Clients, brands and organizations:
Level2/UnitedHealthcare
Twin Cities PBS
General Mills
Blue Cross Blue Shield of MN
Hormel
University of Minnesota-Twin Cities
DreamWorks
ServeMN (AmeriCorps)
Department 56
DePaul University
Video content strategy and development
Do you need help strategizing video content or getting a video or series created? Uncommon Teal can help, from ideation to script writing to production oversight.
Using data insights gleaned from customer personas, I worked with 3VLTS agency in Minneapolis to create an introductory video to help people better understand what to do as they started our Specialty Care program. This video was a key piece in the onboarding for new members, and it was also used in our app.
Social media to community engagement
Do you need help with social media content and strategy, or creative ideas for capturing attention to your brand? Uncommon Teal can help.
This campaign to raise awareness for ServeMinnesota's AmeriCorps program, Reading Corps, featured a multi-program strategy that included original video, social media and media relations, culminating in a school of children throwing slime at the mayor of Minneapolis. (Photo by Minneapolis Star Tribune.)
Engaging digital experiences and presentations
Do you need help providing engaging content experiences on your website, app, deck or newsletter? From establishing a tone to creating content to editing, Uncommon Teal can help.
We created the content strategy and UX copy for immersive multimedia lessons for our Level2 members. We developed a content strategy and approachable tone to help people better navigate (and work to improve) type 2 diabetes, from a lessons on how to use a continuous glucose monitor to using behavior change to incorporate healthy habits into their daily lives.
